Jessie Berry

Jessie Berry currently serves as a Senior Demand Generation Manager at Upwards, beginning in August 2023. Prior experience includes the role of Director of Demand Generation at Spiff Inc from February 2021 to April 2023, and Director of Account Based Marketing and Enterprise Demand Generation at Drift from August 2020 to February 2021. Jessie has also held positions such as Director of Demand Generation at Taplytics and Orion Advisor Services, where a strong emphasis was placed on lead generation strategies, team building, and aligning marketing with sales processes. Additional experience includes establishing demand generation practices at Grapeshot and leading marketing efforts at iQ Media Corp. The foundational career began as a Demand Generation Specialist at The Active Network and as a Marketing Coordinator at ACTIVE StarCite. Educational qualifications include a BA in Sociology from Elon University and studies at Dublin Business School.