Upwords Inc
Layla Shea is an accomplished professional with extensive experience in marketing and brand strategy. As the Founder and Chief Insight Officer at Upwords Inc since July 2008, Layla has been instrumental in helping marketers and brand leaders understand the human insights that drive their brands. Prior to this, Layla served as Director at Sklar Wilton & Associates Ltd, providing strategic marketing insights through qualitative and quantitative research from October 2001 to August 2008. Layla's earlier roles include Group Marketing Manager for Innovation at The Coca-Cola Company, managing the 100% juice portfolio, and Product Manager at SC Johnson, overseeing various Household Cleaning brands. Layla holds an Honours Business Administration degree with a Marketing Major and Philosophy Minor from Wilfrid Laurier University.
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Upwords Inc
Insights that Inspire! Upwords custom designs market research that inspired human-centered decision making for Strategy, Innovation, Communication and Experiences! Our unique approach to qualitative research illuminates human insights that are essential to deeply understanding your brand. Upwords is a certified Women Business Enterprise (WBE) and a net-zero company. We are a handpicked group of research devotees with extensive marketing and business expertise. We custom build creative and immersive qualitative research studies using our Activity Based Conversations™ that engage and inspire candid responses from consumers, using new, leading edge technologies. We are lean and we work from virtual offices which translates as cost effective and agile. It also means we can scale up to do wide reaching international studies through our global network, all with exceptional quality control. We're pioneers in the online qualitative research space, and we have quite a track record of recommending the best tool for the job, whether it in person, in situ or online. Along the way we've won international recognition for what we do, as well as love from the people we work with.