Faye-Lee C.

Sr Product Manager at Urban Armor Gear

Faye-Lee C. has a diverse range of work experience, primarily in product management and sales roles within the consumer packaged goods industry.

Starting in 2004, Faye-Lee worked as a Target Sr. Key Account Specialist at EK Success. Faye-Lee then moved to Creativity Inc., where they served as an Assistant Product Manager and later as a Sr. Key Account Specialist. Faye-Lee'sresponsibilities included sourcing and developing new product lines, analyzing market trends, determining pricing and costing strategies, and creating planograms and merchandising solutions.

In 2009, Faye-Lee joined Ultra Pro Corporation as a Product Manager, where they managed new product development and quality improvement projects. Faye-Lee also played a crucial role in implementing and improving the product development process.

From 2012 to 2014, Faye-Lee worked as a self-employed Project and Product Manager. During this time, they managed various consumer packaged goods projects for clients, including overseeing client photo shoots and managing packaging artwork.

In 2014, Faye-Lee joined Belkin International as a Product Development Manager and Product Manager. Faye-Lee worked closely with cross-functional teams to develop quality new product introduction (NPI) products, resulting in a significant increase in global sales for the product category. Faye-Lee also successfully launched a retail screen protection applicator system at Apple globally.

In 2019, Faye-Lee served as the Director of Sales and Business Development at Brilliance Technology Electronics Co., Ltd, where they led and managed key account partnerships, improved customer growth and profitability, and implemented processes to meet key account demands.

Then, Faye-Lee joined Incipio Group and later Vinci Brands as a Product Manager. At Vinci Brands, they developed and managed the product roadmap for Owned Brands mobile cases, successfully launching over 700 SKUs in less than 2 years. Faye-Lee also guided the development of the product roadmap and pricing structure by researching and understanding the competitive landscape, market, channel, and customer dynamics.

Currently, Faye-Lee is working as a Sr. Product Manager at URBAN ARMOR GEAR (UAG), a role they started in June 2023.

Overall, Faye-Lee C. has demonstrated expertise in product management, sales, and business development, with a proven track record of driving growth, profitability, and successful product launches.

Faye-Lee C. obtained a Certification in Project Management from Caltech in 2018. Faye-Lee C. also pursued Japanese Language and Literature at UC Irvine, although the specific degree earned is not specified. Additionally, Faye-Lee C. obtained a Certification in Human Resources Management from UC Santa Cruz Extension.

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