Rafael Ribeiro de Freitas serves as the Digital Products Director for LATAM at Pearson, leading the strategic vision for various educational platforms. With a strong background in product marketing and innovation, Rafael has held significant roles including Head of Product Marketing/Innovation at Cogna Educação, where market strategies led to notable growth, and co-founder of Numenu, recognized as a top global innovation. As a professor at Escola Conquer and IESB, Rafael imparts knowledge on innovation and entrepreneurship, utilizing hands-on learning methodologies. Educational achievements include an Executive MBA in Digital Marketing and ongoing studies at prestigious institutions such as MIT.