URUS Group
Olivier Hiers has an extensive work experience in various leadership roles and industries. Olivier currently serves as the VP of Digital Strategy at URUS Group since April 2023. Prior to this, they worked at ABS Global as the Global Marketing and Strategic Director, Acting CMO from May 2018 to September 2022, and as a Sr Marketing Specialist - Business Development from June 2015 to May 2018. Olivier also served as a Board Member - Marketing Chair at Madison International Trade Association from December 2018 to January 2022. Before that, they held the position of Chief Operating Officer - COO at Quarra Stone Company, LLC from November 2014 to June 2015. Olivier has also served as a member of the Board of Director at World Dairy Expo from February 2013 to February 2015. Their earlier roles include being the VP of Marketing at BouMatic from April 2012 to November 2014, Marketing Director, Europe - Management Committee Chair at BouMatic from October 2009 to April 2012, and Product Management Team Leader at ScanSource from September 2007 to October 2009. Olivier has also worked as a Product Manager - Business Development at Simonis Group from January 2003 to September 2007, Technical Sales Specialist at Ecologic from July 2001 to April 2003, and Water and Hydraulic engineer at Cusichaca Trust from June 1999 to September 2000.
Olivier Hiers pursued their education with diligence and achieved notable qualifications. In 2003, they attended AWEX in Brussels, Belgium, where they completed a Government Sponsored MBA program. During this period, they focused on Business Development and export.
Prior to that, from 1997 to 2001, Olivier studied at Cranfield University. There, they earned a BENG degree in Civil - Environment Engineer Land/Water. This program equipped him with the necessary knowledge and skills in this field.
In addition to their formal education, Olivier Hiers undertook professional development through acquiring certifications. In March 2021, they obtained Agile Marketing Foundations certification from LinkedIn. Their dedication to expanding their skill set was further evident when they also completed The Data Science of Marketing certification from LinkedIn during the same time period.
Overall, Olivier Hiers has successfully pursued a diverse range of educational opportunities, allowing him to develop expertise in various domains.
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URUS Group
URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future. As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services. These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker. Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow. Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.