Petra Vijverberg

Petra Vijverberg has a diverse work experience spanning various industries. Petra is currently serving as the Chief Integration Officer at URUS Group. Prior to this role, they were a Member at Topvrouwen.nl. Petra also worked as the Managing Director Nederland at CarNext.com, where they led the scaling and growth of the company before its termination. Petra has expertise in strategy and business development as well, having served as the Senior Vice President at Pon and a Board Member at unu. At Pon Automotive, Petra held multiple roles including Managing Director Volkswagen Nederland and Managing Director of Parts, Accessories, and Used Cars. Petra drove the digital transformation of Pon Automotive and successfully managed the Volkswagen brand marketing and sales operation. Before joining Pon Automotive, they worked at Star Home Decor BV and Hogewoning B.V. in marketing and product management positions. Petra also has experience in the automotive industry, having served as the Marketing Manager Motorcycles at Yamaha Motor Europe, Branch Benelux.

Petra Vijverberg has a diverse education history that spans several fields and institutions. In 2022, they enrolled in INSEAD to pursue a course on Negotiation Fundamentals and Negotiation Dynamics. Prior to that, in 2021, Petra completed a program called LEAP: Leadership Excellence through Awareness and Practise at INSEAD. In 2020, they participated in a Masterclass in Private Equity at the London Business School.

In 2019, Petra attended The Wharton School for a course on Finance and Accounting for the non-financial Manager. In 2015, they completed the Women Corporate Directors: The Next Generation (WCD-1) program at TIAS School for Business and Society, where they studied Governance, Leadership, Finance, Strategy, and Innovation.

Petra also took part in various leadership programs. In 2014, they participated in the Pon Mentee Program, and in 2001 to 2004, they pursued a Master's degree in MBA, Strategy, Marketing, and Globalisation at TIAS School for Business and Society.

Additionally, Petra has acquired several marketing qualifications. In 1999, they obtained a NIMA-C degree from the Nederlands Instituut voor Marketing, and in 1996, they completed a NIMA-B course. Petra also earned a NIMA-A certification in 1995. Furthermore, Petra holds a Bachelor's degree in Retail Management for the Fashion Industry from TMO Fashion Business School, which they completed in 1996.

Looking ahead, Petra is planning to pursue an In-Board degree at INSEAD from 2022 to 2023. This program focuses on non-executive board membership and governance.