URUS Group
Petra Vijverberg has a diverse work experience spanning various industries. Petra is currently serving as the Chief Integration Officer at URUS Group. Prior to this role, they were a Member at Topvrouwen.nl. Petra also worked as the Managing Director Nederland at CarNext.com, where they led the scaling and growth of the company before its termination. Petra has expertise in strategy and business development as well, having served as the Senior Vice President at Pon and a Board Member at unu. At Pon Automotive, Petra held multiple roles including Managing Director Volkswagen Nederland and Managing Director of Parts, Accessories, and Used Cars. Petra drove the digital transformation of Pon Automotive and successfully managed the Volkswagen brand marketing and sales operation. Before joining Pon Automotive, they worked at Star Home Decor BV and Hogewoning B.V. in marketing and product management positions. Petra also has experience in the automotive industry, having served as the Marketing Manager Motorcycles at Yamaha Motor Europe, Branch Benelux.
Petra Vijverberg has a diverse education history that spans several fields and institutions. In 2022, they enrolled in INSEAD to pursue a course on Negotiation Fundamentals and Negotiation Dynamics. Prior to that, in 2021, Petra completed a program called LEAP: Leadership Excellence through Awareness and Practise at INSEAD. In 2020, they participated in a Masterclass in Private Equity at the London Business School.
In 2019, Petra attended The Wharton School for a course on Finance and Accounting for the non-financial Manager. In 2015, they completed the Women Corporate Directors: The Next Generation (WCD-1) program at TIAS School for Business and Society, where they studied Governance, Leadership, Finance, Strategy, and Innovation.
Petra also took part in various leadership programs. In 2014, they participated in the Pon Mentee Program, and in 2001 to 2004, they pursued a Master's degree in MBA, Strategy, Marketing, and Globalisation at TIAS School for Business and Society.
Additionally, Petra has acquired several marketing qualifications. In 1999, they obtained a NIMA-C degree from the Nederlands Instituut voor Marketing, and in 1996, they completed a NIMA-B course. Petra also earned a NIMA-A certification in 1995. Furthermore, Petra holds a Bachelor's degree in Retail Management for the Fashion Industry from TMO Fashion Business School, which they completed in 1996.
Looking ahead, Petra is planning to pursue an In-Board degree at INSEAD from 2022 to 2023. This program focuses on non-executive board membership and governance.
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URUS Group
URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future. As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services. These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker. Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow. Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.