Sandra Daniela Lara Gianacopulos

Sandra Daniela Lara Gianacopulos has a diverse work experience in the field of marketing and search engine optimization (SEO). Sandra Daniela is currently employed at UrVenue as a Search Engine Optimization Manager since December 2022. Previously, they worked at DFO Global Performance Commerce as a Search Engine Optimization Senior Specialist from October 2021 to December 2022. In this role, they were responsible for conducting search engine audits and optimization for various e-commerce websites in different countries. Sandra Daniela also performed keyword research, competitor analysis, and implemented SEO strategies. Additionally, they handled backlink outreach, content strategy and creation, as well as coordinated site migrations. Sandra Daniela also specialized in YouTube SEO.

Before joining DFO Global Performance Commerce, Sandra worked at Tecnológico de Monterrey as an SEO Specialist from June 2018 to October 2021. Sandra Daniela'sresponsibilities included keyword research, competitor analysis, technical SEO enhancement, on-page and off-page optimization, and controlling robots using robots.txt and meta tags.

Prior to their SEO roles, they worked as a Business Sales Manager at Maravillas Fiesta from April 2017 to May 2018. Previously, they were a Project Manager at Espacios de México from December 2015 to April 2017, where they analyzed business performance using digital marketing tools and reports. Sandra Daniela worked with over 25 different clients and created strategic digital marketing plans, utilizing platforms such as Google AdWords, Google Analytics, and social media channels to enhance brand awareness and web presence.

In 2015, Sandra also held the position of Marketing Manager at ilinium and Minima muebles y decoración. At ilinium, they worked from March to December 2015, while at Minima muebles y decoración, they worked from August 2014 to July 2015. As a Marketing Manager, their responsibilities included community management, creating engaging content for social media, setting up social media channels, providing strategy and budget recommendations for digital channels, and coordinating offline events with the branding team.

Sandra's earliest work experience was as a Customer Care Call Center Head (CCCH) at Autónomo from October 2013 to January 2015.

Sandra Daniela Lara Gianacopulos completed their education history as follows:

- Sandra Daniela obtained a Bachelor's degree in Media and Communications with a minor in Advertising and Marketing from Universidad de Monterrey, from 2010 to 2014.

- In 2017, they completed a Diplomatura in Marketing and Sales Management at Idesaa.

- Sandra Daniela earned a Digital Marketing Certificate from Loyola University Chicago in 2015.

- As part of an exchange program, they studied Techniques de Commerce at the University of Montpellier in 2013.

- For their high school education, they attended Prepa UDEM from 2007 to 2010, where they received a High School Diploma with a focus on bilingual education.

- Sandra Daniela also completed a High School Diploma from The University of Winnipeg in 2008-2009.

- In 2019, they obtained a Leadership and Management Skills Certificate from Universidad de Monterrey.

Additionally, they have obtained various certifications, including The Complete Project Management from Udemy in July 2020, Inbound Marketing Certification from HubSpot in February 2019, SEO from SEMrush in February 2019, Google Adwords from Google Digital Academy (Skillshop) in August 2018, Google Analytics Advanced from Google, Social Marketing Tools in August 2018, Digital Marketing from Google Activáte in January 2017, Content Marketing and SEO Fundamentals from Semrush in January 2021, Google Tag Manager Fundamentals from Google Digital Academy (Skillshop) in May 2020, as well as various exams such as Link Building Test, SEMrush SEO Toolkit Exam, SEMrush Site Audit Exam, and Keyword Research Exam, all from SEMrush in 2020.