Géraldine Neveü

Géraldine Neveü has a diverse work experience spanning various roles and industries. Géraldine is currently serving as the Head of Brand, Communication & Media at Unibail-Rodamco-Westfield since February 2023. Prior to this, from March 2019 to February 2023, Géraldine worked as a Senior Brand & Digital Media Manager at KFC France.

Before joining KFC, they gained valuable experience at Unilever, starting in July 2014. During their tenure at Unilever, Géraldine held multiple roles, including Senior Brand Manager for Skin Cleansing in France, with a focus on brands such as Axe & Monsavon. Géraldine was also a Global Brand Manager for Skin Cleansing, overseeing Radox in the UK and Duschdas in Germany. Géraldine initially joined Unilever as a Global Strategy Manager for Skin Cleansing. Prior to this, they completed an internship as an Operational Product Manager in the Oral Care division.

Géraldine's career began in 2012 with a one-year internship as an Operational Product Manager in the Cardiology division at AstraZeneca.

Overall, Géraldine Neveü has gained extensive experience in brand management, digital media, and strategic marketing throughout their career.

Géraldine Neveü attended High School Pasteur from 2000 to 2007 and obtained a Scientific A-level (French high school diploma). Géraldine then pursued their Bachelor's degree in Economics and business management at the University of Paris I: Panthéon-Sorbonne from 2008 to 2011. Géraldine furthered their education at Audencia from 2011 to 2014, focusing on Marketing/Marketing Management, General, and Consulting. As part of their academic journey, they also spent a semester as an exchange student at the University of Gothenburg in 2013.