Natalie Blackhurst

Lead Brand Experience Manager at Unibail-Rodamco-Westfield

Natalie Blackhurst has a diverse work experience in various roles and companies. Natalie is currently working at Unibail-Rodamco-Westfield as the Lead Brand Experience Manager since May 2022. Prior to that, they held the position of Senior Brand Experience Manager at the same company from February 2020 to May 2022.

Before joining Unibail-Rodamco-Westfield, Natalie worked at Bauer Media Australia as a Senior Luxury Account Manager. Natalie'sresponsibilities included managing key luxury clients across Harper's BAZAAR and ELLE Australia, handling print, digital, social, video, talent management, events, and sponsorship. Some of their clients included LVMH, Estee Lauder Companies, Richemont, and Tiffany & Co. Natalie held this role from August 2019 to February 2020. Prior to that, they worked as a Key Account Manager-Luxury from November 2017 to February 2020.

Natalie also has experience working at Westfield as a Sales Manager-Brand Ventures. Natalie'srole involved client management of brand sponsors for key events such as Fashfest, Christmas ice rink, and summer events. Natalie worked with brands like Coach, Pandora, Disney, Swatch, and Freixenet during their tenure from June 2016 to June 2017.

Before joining Westfield, Natalie worked at M2M. Natalie held various roles at M2M, including Publishing Manager from April 2015 to May 2016, Senior Media Planner from December 2013 to April 2015, Planner Buyer from October 2012 to December 2013, and Graduate Planner/Buyer from August 2011 to October 2012. Natalie'sresponsibilities included managing digital and print activities for beauty, fashion, and retail clients such as Estee Lauder, Links of London, and Juicy Couture.

Overall, Natalie Blackhurst has gained extensive experience in brand management, account management, client management, and media planning in the luxury industry and retail sector.

Natalie Blackhurst completed their A Levels in Business, Psychology, and English Literature at Kings of Wessex from 2003 to 2008. Natalie later attended Cardiff University / Prifysgol Caerdydd from 2008 to 2011, where they earned a BSc 2:1 degree in Business Management with a specialization in Marketing.

Links

Previous companies

Westfield Corp logo

Timeline

  • Lead Brand Experience Manager

    May, 2022 - present

  • Senior Brand Experience Manager

    February, 2020

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