Bryce Godfrey

Bryce Godfrey currently serves as the Area Vice President of Merchandising & Marketing at US Foods, a position held since January 2023. Prior to this role, Bryce held various key positions at Tree Top, Inc. from September 2000 to February 2022, including Director of Marketing, where oversight was given to a marketing team managing over $150 million in annual sales across multiple channels. Bryce has also served as Director of Business Development focusing on consumer research and innovation, Product Manager for a $50 million applesauce line, and Associate and Assistant Product Manager with responsibilities in product portfolio management and consumer promotions. Earlier experience includes a Market Analyst position at Retail Research Group LLC. Educational credentials include an MBA in Marketing from Washington State University and a BS in Agribusiness from Utah State University.