Marketing Ā· United States Ā· Remote possible
š§© Why Join Us
User Interviews is a fully remote team and always has been. We are proactive about staying connected to each other despite not sharing the same physical space. Remote culture is real and we care about itāa lot. Weāre a team of doers. Youāll be fully supported by your manager and team, but there wonāt be anyone peering over your shoulder. Youāll be expected and trusted to take ownership of your work, and to communicate clearly and transparently with your distributed teammates.
On a related note, weāre very pro-feedback. From our users, of course. But also from each other. From individual contributors right up to the CEO, this is a team that is genuinely committed to continuous improvement.
š¤ About User Interviews
At User Interviews, we believe that the best companies in the world consistently deliver products and experiences that their customers love. We also believe that the only way to consistently build those products and experiences is to talk to your customers. Watch what they do. Understand why they do what they do. Figure out why they do things that seem irrational. And once youāve done that once, do it again. Start having constant conversations. In short, make customers your #1 priority through user research.
Thatās why we exist. We help teams set up those conversations, that research, allowing them to discover and embrace user insights. We specialize in participant recruitment and management because you cannot do good research without good participants, no matter how good your other tools may be. We work with hundreds of companies every month, including user-centric organizations like Atlassian, Amazon, and Spotify.
š Marketing at User Interviews
ā¢ Our Values in Practice
š” What youāll do
User Interviews is looking for an experienced Senior Content Marketing Manager to join our growing marketing team. Ā
The ideal candidate has experience writing for a B2B/SaaS audience, is very comfortable with turning droves of interesting data (proprietary internal app data or through external surveys) into narratives, and has a strong interest in UX, product design, and (especially) user researchāmajor bonus points if you have professional experience in those areas.
As Senior Content Marketing Manager, you will be responsible for unpacking data for our industry-leading reports as well as researching, writing, editing, and distributing content for both UX research professionals and the people who do research (PwDRs) alongside them. Youāll also enjoy working with our amazing community and tapping into our internal resources for thought leadership, longform and shortform reads on topics that not only matter to our audience, but that share insights no AI could replicate any time soon.
Youāll be reporting to (and in lock step with) the Content & Community Director.
š What We're Looking For
A talented someone to:
ā¢ š Conceptualize, create, and publish content on a regular basis, according to our editorial calendar.
ā¢ āļø Write blogs, guides, data-led narratives, newsletters, and can jump in on emails and social copy when needed. In all, we want to ensure that anything and everything you produce is consistent with our brand voice and positioning.
ā¢ šĀ Can connect the dots between editorial research and production. You can come up with ideas that arenāt just great, but also resonate with our audience based on their engagement with our other outputs. From there, you can take all of those inputs and execute on them.
ā¢ š Identify new topics to write about, opportunities to optimize existing content, and ways to maximize the impact of high-performing pieces by adapting them for different contexts and channels.
ā¢ š£ Consult and collaborate with user research experts, internal stakeholders, and external partners.
ā¢ š± Help grow a content marketing program that drives awareness and traffic, lead gen, and fuels ongoing engagement.
To date our content portfolio includes the following, which you will either own, co-own or support to grow and optimize:
ā¢ Blog
ā¢ Data reports
ā¢ Field Guide
ā¢ Free Research Templates
ā¢ Newsletter
ā¢ Podcast
ā¢ Tools
ā¢ Webinar / video
š¤© About You
ā¢ Your command of the English language is strong, but you know more words than you choose to useābecause youāre trying to communicate with people, not show off.
ā¢ Youāre fundamentally curious about, well, everything. You need to want to talk to people and be willing to learn something from them. You also need to understandāinstinctively and through dataāhow to create content that is honest, compelling, and useful to our audience.
ā¢ Youāre excited to go on solo fact-finding missions to answer questions, find sources or articles, uncover new forms of distribution, or experiment with ones we currently use to see if we can eke out higher returns. And just as important, if youāre unable to find the answers, youāre not afraid to ask for support.
ā¢ You understand that content is more than words on a page. You have strong creative tendencies and enjoy translating written content into other forms (audio, video, images, interactive experiences, etc). You should want to understand complex topics deeply, and push yourself to explain them in fresh yet approachable and unpretentious ways.
š You'll Be Set-up For Success In This Role If You
ā¢ Have 5+ years of content marketing experience in a B2B SaaS environment (or 3+ years of UX experience in a B2B SaaS environment with a strong portfolio of written work).Ā
ā¢ Have a portfolio that showcases your published work, such as blog posts (longform preferred), digital experiences, guides, newsletters, or data reports.
ā¢ Love writingāand are exceptionally good at it. Youāre the kind of writer whose work requires minimal edits.
ā¢ Have sufficient technical knowledge to create modern digital content that goes beyond words on a page (i.e. some knowledge of multimedia + HTML/CSS).Ā
ā¢ Enjoy promoting the things you create and have a good understanding of SEO, social, email, and other key distribution channels.Ā
ā¢ Want to win, but do not need others to lose to win.
ā¢ Take ownership, but are willing and eager to work with others.
ā¢ Know how to manage your time and energy to stay within scope and meet deadlines.
ā¢ Canāt wait to geek out about all things UX and user research.
š¤ Benefits
ā¢ Starting base salary of $125k+Ā
ā¢ Annual performance-based bonus
ā¢ Equity optionsĀ
ā¢ 100% premium covered medical & dental employee coverage
ā¢ Annual membership to One Medical Group & Talkspace
ā¢ 4 weeks of PTO to start + accrue an additional day each year
ā¢ Unlimited wellness days. Sick? Doctor's appointment? Mental health day? Weāve got you covered.
ā¢ Flexible, paid parental leave
ā¢ 401k with $200/month employer contribution
ā¢ $250 office setup stipend (in addition to computer provided)
ā¢ $100 annual learning & development stipend
ā¢ $50/month work from home stipend
ā¢ Awards for 360-degree recognition, work anniversaries, & birthdays
ā¢ Annual Company Retreat Ā
šĀ We Embrace What Makes You, YOU!
We are committed to accessibility, equity, diversity, and inclusion. We build products for and welcome participants, researchers, and employees from a diverse set of backgrounds. These backgrounds includeābut are not limited toāvaried socioeconomic status, gender identity or expression, sexual orientation, religion, race, ethnicity, age, neurodivergence, disability, and citizenship.Ā As we grow, we are aware that this work is continuous. We will not settle for how things are, but rather strive for how they could be.
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