Michael Mortensen

Michael Mortensen is currently the VP of Business Development at Sonar. Prior to this, they were the VP of Business Development at UserTribe from January 2018 to February 2022.

At UserTribe, Michael was responsible for helping organizations incorporate meaningful customer interactions into their workflows and services. Michael believes that true customer centricity means staying connected to how customers feel about products and continuously integrating their preferences into offerings.

Under Michael's leadership, UserTribe has helped over 650 leading brands, including Google, Toyota, Mastercard, Barclays, JP Morgan Chase, Santander, Booking.com, McDonalds, TDC, Carlsberg, Bang & Olufsen, Discovery Networks, and Coop, to drive deep customer centricity in their solutions and localize their offerings to drive faster adoption and success in new launches.

Thanks to UserTribe's intelligent and highly automated platform, feedback on product's user experience blind spots comes within 48-72 hours. This has been a huge success for the company and has helped them establish themselves as a leader in the customer experience space.

Michael Mortensen's educational career began at Roskilde Katedralskole, where they earned their Bsc. In finance. Michael then continued their education at Copenhagen Business School, where they earned their Bsc. Business Administration in finance. Finally, they completed their Master's degree in finance and accounting at Copenhagen Business School. In addition to their academic credentials, Michael Mortensen also has a certification from LinkedIn in Becoming a Product Manager: A Complete Guide.

They work with Jan Kra - VP Sales & Delivery, Thomas Schnoor - VP Channel Strategy & Sales. Michael Mortensen reports to Kristine Andersen, Chief Revenue Officer.