Emma MacDonald

Emma MacDonald serves as the VP of Sales for Canada and Director of E-Commerce and Brand Strategy for North America at V. Fraas, where responsibilities include overseeing B2B and B2C e-commerce strategy and managing a multi-channel sales approach for an $8M international wholesale and manufacturing business. Previous experience includes roles as a Retail Consultant for Oxford Properties Group, Senior Retail Buyer at Hugo Boss, and various positions at eLuxe, Andrews, Holt Renfrew, and Brown Thomas, encompassing retail management and buying. Emma MacDonald holds a Bachelor of Arts in Economics/Political Science from McGill University and has furthered education in E-Commerce and French studies at the University of Toronto.