Amina El Bakkali

Amina El Bakkali has an extensive work experience spanning from 2013 to 2022. Amina started their career in 2013 as a Project Coordinator at Thomson Reuters, where they supported the events and corporate communications team in executing a 2-month-long campaign aimed at empowering and raising awareness for Women In Tech. In 2016, they moved to Red Bull where they worked as a Marketing Executive, developing a timeline of outreach opportunities and working closely with sales and marketing teams to produce unique and effective sampling events within student communities. In 2017, they joined Munch as an Account Manager, managing accounts such as Coca Cola, Cartoonito, Revels In Hand and more. Amina then moved to Society19 as a Copywriter in 2018, followed by a role as Junior Brand Manager at PUMA Group. In 2019, they founded and became the Director of AYA., acting as an external social media and influencer manager and successfully executing campaigns for brands such as M&S, AEXAE, and The Mall London. Finally, in 2022, they joined V7 as a Social Media Lead and Hēdoïne as the Head Of Social and Content, fully managing the brand social media strategy across Instagram, Facebook, LinkedIn and Tik Tok.

Amina El Bakkali obtained a degree in Business and Management with marketing from Brunel University London from 2014 to 2017 in the field of Business, Management, Marketing, and Related Support Services. Additionally, they obtained certifications in AI Accountability Essential Training and Artificial Intelligence Foundations: Machine Learning from LinkedIn in April 2022.