Karen Cheung, MBA

Karen Cheung, MBA, has an extensive work experience that spans over 17 years. Karen currently serves as the Director of Email Marketing at Vacation Innovations, a position they have held since August 2020.

Prior to their current role, Karen spent ten years at Wyndham Destinations, where they worked as a Digital Marketing Manager. In this role, they were responsible for developing and implementing digital marketing strategies and tactics with a focus on new account acquisition through alliances and partnerships. Their responsibilities included email marketing, mobile marketing, web development, promotions, lead generation, special projects, and analytics tagging. Karen also acted as a liaison between internal and external partners, as well as brand teams and vendors. Karen's tenure at Wyndham Destinations lasted from May 2010 to August 2020.

Before joining Wyndham Destinations, Karen held various positions in the marketing field. Karen worked as an Email Channel Coordinator at Bonnier Corporation from May 2009 to May 2010. Additionally, they served as an Email Marketing Specialist at Wyndham Vacation Ownership from October 2007 to October 2008.

Karen's career began with internships and co-op positions. Karen worked as a Marketing Coordinator at Valencia Enterprises from 2005 to 2007. Prior to that, they interned at MindComet, VS Publishing Company, and SeaWorld Parks & Entertainment.

Karen also gained valuable experience while working as a University of Central Florida Co-Op Student at Lockheed Martin's Performance Management Team from November 2003 to April 2005. In this role, they managed attendance tracking, assisted in planning the team's annual awards banquet, and undertook assignments given by the PMT team.

Overall, Karen Cheung's work experience showcases their expertise in digital marketing, email marketing, project management, and strategic partnerships.

Karen Cheung, MBA has a solid education background in business and hospitality management. Karen completed their Masters in Business Administration and Management from UCF College of Business in the years 2010 to 2012. Prior to that, they obtained a B.A. degree from the University of Central Florida, majoring in Ecommerce Marketing/Marketing/Hospitality Management from 2001 to 2005. During the same period, they also earned a minor degree in Hospitality Management, Event Management, Restaurant and Foodservice Management from the University of Central Florida – Rosen College of Hospitality Management.

In addition to their degrees, Karen has obtained several certifications to further enhance their skills and expertise. Karen obtained the SalesForce Certified Marketing Cloud Administrator certification from Salesforce in December 2021. In May 2011, they obtained a certification in Hospitality Management as a part of their minor degree from the University of Central Florida. Furthermore, they obtained a UCF Marketing Degree with eCommerce Certificate from the University of Central Florida in May 2005.