Geórgia Heck Bacchi

Geórgia Heck Bacchi is an experienced Product Designer and UX UI specialist currently working at Vakinha since January 2023, focusing on qualitative and quantitative user research to inform product strategy and improve user experience. Prior to this role, Geórgia worked as a UI UX Designer at Younner, where valuable customer insights and user personas were developed. Experience as a Graphic Designer at Falcon 5m Prestacao De Servicos included creating distinctive branding elements, while a previous role at Vi Bacchi focused on impactful visual identity design. Geórgia holds a Bachelor's degree in Visual Design with an emphasis on Visual Communication from ESPM and has pursued advanced studies in User Experience Design and UX Research, with ongoing education in an MBA program at Faculdade de Tecnologia de Curitiba.