Montserrat Ramirez Abad

Media Lead at Valtech

Montserrat Ramirez Abad has a strong background in media and digital marketing. Montserrat worked at Valtech as a Media Specialist from March 2017 to July 2019, and then they became the Head of Media Performance until December 2020. In January 2021, they transitioned to the role of Media Lead in the same company. Prior to Valtech, Montserrat worked at Nurun as a Metrics & Media Coordinator, where they focused on business opportunities and generating reports using Google Analytics and other tools. Montserrat also worked as a Web Analyst & SEO, analyzing web platforms and providing executive reports. Montserrat's experience also includes roles at Escuela Jacobea de Posgrado, where they developed online sales strategies, and at Not Just SEO as a Community Manager and SEO, responsible for online brand strategy and content creation. Montserrat started their career at Fundación UV A.C. as an Assistant in the Communication and PR department.

Montserrat Ramirez Abad has a Maestría (Master's) in Alta Dirección from Universidad Anáhuac Veracruz, which they obtained from 2012 to 2014. Montserrat also holds a Licenciatura (Bachelor's) in Publicidad y Relaciones Públicas from Universidad Veracruzana, completed from 2006 to 2011. Montserrat is currently pursuing a Maestría (Master's) in Innovación y Emprendimiento de Negocios from Universidad Veracruzana, starting in 2022. In addition to their formal education, they have additional certifications in Google Adwords and Google Analytics from Google. The specific dates of obtaining the certifications are not provided.

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