Wim Bal

Wim Bal currently serves as the Chief Commercial Officer at Vandeputte - Safety Experts, a position held since April 2024. Previously, Wim held the role of Export & Licensing Director Europe at Hallmark Cards from March 2019 to April 2024, focusing on strategy development and relationship management. Wim also worked as a Business Consultant, Coach, and Sales Trainer at LISS Sales Efficiency, providing training and development services to various organizations. Additionally, Wim was a Guest Lecturer at Karel de Grote-Hogeschool, teaching sales and business development. In earlier positions, Wim served as Sales Director and Sales Manager at Hallmark Cards for the BELUX region and Sales Manager at REXEL FRANCE, with experience in key account management and project coordination. Wim's career began as a Service Engineer at Fujifilm Medical Systems. Wim holds a bachelor's degree in Electromechanics from AP Hogeschool Antwerpen and completed an executive education program at IMD in 2015.