Alex Rinsma

Alex Rinsma is an experienced Business Change Manager at Vattenfall since September 2025, focusing on organizational change for data-driven marketing in the B2C sector. With a background as an Innovation and Digital Transformation professional at Bee Innovation, Rinsma has also led significant change initiatives at Stedin and Mysolution, such as implementing new operating models and standardizing ERP delivery. Previous roles include program management positions at KPN Security and hollandsnieuwe, overseeing product rationalization and IT systems upgrades, respectively. Rinsma’s career began with various positions, including product management and business analysis in telecommunications at Telfort, and continued with freelance ICT support. Academic achievements include degrees in Information Technology and Information Science from esteemed institutions.