Melissa Hendriks is an accomplished publishing professional with extensive experience in various roles across the industry. Currently serving as Publisher at VBK uitgevers since September 2021 and as Sourcing Manager at Bookchoice since October 2018, Melissa has been instrumental in the rapid expansion of Bookchoice through its merger with VBK and Bruna. Previous positions include project manager for rebranding at Wereldbibliotheek, consultant for online and e-commerce at Uitgeverij Nieuw Amsterdam, and roles in marketing management and strategy consulting at several publishing houses. Melissa's expertise encompasses publishing, marketing, e-commerce, project management, and category management, supported by advanced academic credentials in Spanish & Literary Studies and Communication & PR.
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