Kris Lenaerts

Kris Lenaerts is a seasoned entrepreneur and business leader, currently serving as a Founding Partner at VCTRY.agency since June 2021 and at Pop'd since August 2020. Additionally, Kris co-founded and holds the position of CEO at Heroik, focusing on integrating gaming and pop culture retail through an omnichannel platform alongside Game Mania. With a significant tenure at Game Mania as CEO and prior roles in operations and project coordination, Kris has extensive experience in the gaming industry. Previous positions include Business Advisor at Esports Game Arena, Regional Account Manager at ARC, and Business Sales Representative at Belgacom, coupled with early roles in retail. Kris's educational background includes executive courses at Vlerick Business School and coaching at the Institute for Business Development.