Imraan Hassam

Imraan Hassam has over 15 years of experience in executive roles focused on demand generation and digital marketing. Imraan has worked for companies such as Vencora, Volaris Group, and TripSpark Technologies, where they held positions such as Vice President of Marketing and Director of Marketing and Sales Operations. Imraan has a proven track record of acquiring new business and increasing account bases through account-based marketing strategies. Imraan has also developed and implemented marketing programs that have surpassed acquisition quotas, resulting in millions of dollars in net new business. Imraan is skilled in various digital marketing techniques, including SEO, PPC, SEM, and social media. Imraan has a strong background in marketing strategy, business development, and customer acquisition. Additionally, Imraan has experience in database management, customer segmentation, and campaign performance analysis. Imraan holds an MBA from Schulich School of Business and has worked for notable companies such as DHL Express and Pitney Bowes.

Imraan Hassam obtained a Master of Business Administration (MBA) degree in Strategic Management from the Schulich School of Business - York University in 2010. Prior to that, they completed their Bachelor of Business Administration (BBA) degree in Business Administration at Wilfrid Laurier University from 2002 to 2006. In addition to their formal education, Imraan also holds certifications in B2B Go-to-Market Strategy from LinkedIn and Inbound Certification from HubSpot, which they obtained in 2023 and 2015, respectively.