CRM Executive

You will be responsible for the development, implementation, and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience.

Responsibilities: 

• Monitoring the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.

• Responsible for planning and optimizing the display, video/social campaigns, overseeing budgets and pacing to ensure we are delivering against objectives, achieving a positive return on investment, and making spend decisions based on performance and deliverables that we have agreed with the business and with our partners.

• Proactively bringing up proposals for new activities, tests, new channels, and ways of working are key success criteria for this role.

• Analyzing customer data to segment the player base effectively and target specific player groups with personalized communication.

• Creating and manage email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.

• Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.

• Managing communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.

• Analyzing player behavior, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.

• Conducting A/B tests to optimize content and communication strategies, and iterate based on the results.

• Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.

• Ensuring all CRM activities comply with industry regulations and best practices.

• Responsible for reporting and sharing of reports across key stakeholders, partners and agencies. Ensure a regular cadence of reporting is followed.

• Responsible for managing the Online Media Exec and managing their performance and progression. Establish and improve ways of working and processes and ensure they are adopted across the team and followed day in day out.

Requirements:

• Proven experience in CRM, preferably in the iGaming industry.

• Strong communication skills.

• Strong analytical skills and proficiency in data-driven decision-making.

• Familiarity with CRM software and marketing automation tools.

• Creative thinking and the ability to develop engaging and personalized content.

• A deep understanding of iGaming customer behavior and trends (an advantage)

• Knowledge of industry regulations and responsible gaming practices.

• Results-driven with a strong commitment to achieving KPIs and targets.

• Ability to work in a fast-paced and dynamic environment.

• Strong organizational skills and attention to detail.

Our offer: 

• Competitive salary synonymous with skills and experience.
• Performance and bonus structure dependent on achievement of set targets and personal performance.
• Private health insurance.
• Possible remote working set-up from Malta.