Amandah Magnarelli

Amandah Magnarelli has a diverse work experience in marketing operations and analytics. Amandah started their career at Giga Information Group as a Database Marketing Assistant and later became a Database Coordinator/Marketing Assistant. In these roles, they managed customer and prospect databases, developed target audiences, and generated lists for campaigns. Amandah then joined Forrester as a Director of Database Marketing, where they oversaw analytics, contact profiling, marketing automation, and list procurement. Amandah also implemented operational reporting and analysis to measure marketing effectiveness. Amandah later worked at Highway Education as a Mentor to an Aspiring Marketing Operations Professional. More recently, they worked at RSA Security as a Director and later Senior Director of Marketing Operations & Analytics. In these roles, they managed internal and offshore teams responsible for marketing automation, analytics, contact profiling, and procurement of lists. Additionally, they led projects like website consolidation and migration and the setup of separate Martech instances for different business units. Currently, Amandah is working as a Senior Director of Marketing Operations at Veracode.

Amandah Magnarelli attended Roger Williams University from 1993 to 1995, where they earned a Bachelor of Science degree in Marketing.