Fernando Contreras

Fernando Contreras has over 15 years of experience in sales and business management. Fernando began their career in 2005 as a KAM Retail - Palm Team Leader at HP, where they were responsible for the business strategy and process for the retail vertical. During their time there, they successfully led the business Sell Out strategy at Retail stores, increasing participation from 15 to 45 Retail shops nationwide and growing brand presence and sales. In 2007, they became a Corporate Business Manager and Wireless Consultant Manager at Hewlett-Packard, where they were responsible for product development at the national level for all hearings of Telcos, corporate accounts, sales force, and channels. Fernando also designed and implemented marketing strategies for the corporate sector through partnerships with software developers to generate incremental sales based on the development of business apps. In 2010, they joined Microsoft as a B2B Manager, where they were responsible for leading the business strategy and its implementation to the Enterprise sector. Fernando was also the Team Leader of the commercial team (KAM) and its commercial development for all verticals. In 2012, they joined Intechsys as a Sales Director, where they were responsible for business management and strategy development for demand generation in software solutions and custom applications in SaaS and On-Premise models. In 2015, they became a Sales Account Manager at ForceManager, where they were responsible for management and commercial development of the assigned territory team and their corporate accounts (B2B) in each of their vertical markets. In 2017, they joined Infobip as a Latam Sr. Key Account Manager Financial and Fintech Services, where they created the best business strategy for regional Enterprise clients in North Latam and the financial sector. Fernando also served as a Senior Sales Expert and Senior Sales Manager. Finally, in 2023, they became the LATAM Regional Sales Manager at Verbio, where they are responsible for the sales, sales growth over #SaaS, #Automation solutions #Digital processes, and building the ecosystem around Alliances, Enterprise, Partners, and ISV’s.

Fernando Contreras has an education history that includes a Bachelor's degree in Business Administration and Management, General from Universidad San Martin from 2006 to 2013. Fernando also completed a Master Diploma Senior Business Management from San Martin University in 2013. In 2016-2017, they studied English at EF Executive Language Institute and obtained an English Certification. Fernando then went on to pursue a Master of Business Administration - MBA from ThePower Business School from 2020 to 2021, and is currently studying Marketing Digital at Pontificia Universidad Javeriana.

In addition to their education history, Fernando Contreras has obtained several certifications, including NFT’s de Principiante a Experto from Udemy in April 2022, Estrategia Marketing Digital y Canales from Pontificia Universidad Javeriana in January 2022, Professional from IBM in May 2020, Microsoft Pymes from Microsoft in 2010, and Enterprise Desing Thinking from IBM.