Barbara Cassou

Barbara Cassou has a strong background in sales and sales effectiveness. Barbara started their career at Valassis in 2012 as a Sales Director for Integrated Media Solutions, and later became a Sales Director for Restaurant Franchise in the same company. In 2018, they joined Vericast as a Director of Sales Effectiveness, and most recently they have been serving as the Vice President of Sales Enablement.

Barbara Cassou attended the University of Delaware from 1981 to 1985, where they studied Textiles, Design, and Consumer Economics. In 2019, they obtained a certification from the IAB.