Tyler Conner

Executive Director, Vertical Digital Sales at Vericast

Tyler Conner has a diverse and extensive work experience spanning over two decades. Tyler currently holds the position of Executive Director, Vertical Digital Sales at Vericast since September 2022. In their role, they lead the marketing solutions team, specializing in Connected TV, OTT, Programmatic, Display, Mobile, CRM, Social, DOOH, Audio, Video, and Measurement/Attribution.

Prior to this, Tyler worked as the Director, Vertical Digital Sales at Valassis & MaxPoint, which later became Vericast. Tyler was responsible for utilizing their proprietary technology to enhance predictability, personalization, and scalability of multichannel campaigns, connecting billions of consumer behavior and location signals.

Before joining Valassis, Tyler served as the Digital Account Director for Restaurants and later as the Digital Sales Manager at Valassis. Tyler also worked as the Senior Account Executive, Digital at MaxPoint, a marketing technology company that connects advertisers with their audiences through real-time data analysis.

Tyler's earlier experiences include working as the Senior Regional Account Executive at Federated Media (formerly LIN Digital), where they partnered with key social platforms and engaged audiences across various digital and TV channels. Tyler also worked as an Account Executive at Ampersand and as a Market Analyst at NSA Media.

Tyler's career started at Katz Media Group, where they worked as a Sales Coordinator for media representation services. Katz Media Group is one of the leading media representation companies in the United States, serving both over-the-air and digital platforms.

Throughout their career, Tyler has consistently delivered exceptional results, exceeding sales targets in multiple roles. Their expertise lies in digital sales, marketing solutions, and utilizing proprietary technologies to drive successful campaigns.

Tyler Conner graduated with a Bachelor's degree in Advertising from The University of Georgia in 2003. In 2002, they also studied Spanish at Universitat Politècnica de València (UPV) for a brief period. Prior to attending The University of Georgia, Tyler attended Centenary College of Louisiana from 1998 to 2000. In addition to their education, Tyler has obtained certifications in Data-Driven Planning, Marketing Foundations, IAB Digital Media Sales Certification, and Programmatic 360: Automation Decoded.

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