Whitney Herman

Whitney Herman is a seasoned marketing professional currently serving as the Director of Marketing at Verisys, a healthcare data IT company, since August 2023. In this role, Whitney develops and executes integrated demand generation marketing campaigns across various channels. Concurrently, Whitney works as a Customer Relationship Manager and Digital Media Strategist at MarketScale, an audience engagement platform for B2B brands. Previously, Whitney founded and served as CEO of Shift Cycle + Fitness, a wellness brand in Denver, where successful management led to significant growth and expansion. Additional experience includes roles at Auddia, where Whitney directed music and label development and drove user acquisition strategies, as well as positions at Booyah Online Advertising, Harvest Growth, CBS Corporation, Kroenke Sports Enterprises, and NBC Universal. Whitney holds a Bachelor of Science in Journalism and Mass Communication from the University of Colorado Boulder.