Kristina Mikhalkova

Kristina Mikhalkova is a Senior Partnerships Manager at Vessi, responsible for managing interactions with primary agencies for Public Relations and Affiliate Marketing. With experience in crafting influencer campaigns for platforms like TikTok, Instagram, and YouTube, Kristina has a track record of achieving positive Return on Ad Spend (ROAS) and driving higher revenue. Prior roles include Manager, Influencer Marketing at Endy, where Kristina set clear KPIs, managed budgets, and collaborated with cross-functional teams to develop successful marketing strategies. With a background in Public Relations and Corporate Communications, Kristina has a strong foundation in developing engaging content and managing social media campaigns.