Cristina Bedon

Head Of Editorial, Programming & Marketing, Europe at Vevo

Cristina Bedon has a diverse and extensive work experience in the music industry. From 2009 to 2010, they worked as a Booking Assistant Intern at Barley Arts. Cristina then joined Metatron Group in 2010 as a Digital Music Manager, where they managed digital promotion, revenue reporting, and social media for the company and various artists. In 2012, Cristina joined Vevo as a Content & Programming Manager for Italy, and gradually progressed to the position of Head of International Content & Programming. From 2018 to 2021, they held the role of Head of Content & Programming Strategy and Marketing for Europe at Vevo. Recently, they have been appointed as the Head of Editorial, Programming & Marketing for Europe at Vevo.

Cristina Bedon pursued a Master's degree in Spettacolo - Impresa - Società from Università degli Studi di Milano-Bicocca, Faculty of Sociology, completing it in 2010. Prior to that, they obtained a Bachelor's degree in Scienze Umanistiche Per La Comunicazione with a specialization in Curriculum teorie e metodi del linguaggio per lo spettacolo from Università degli Studi di Milano, which they completed in 2008.

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