Founded in 2014, VIA Outlets is Europe's leading owner-operator in redefining the outlet shopping experience.

Providing guests with beautifully local, premium shopping destinations, the team is guided by its 3R elevation strategy: remerchandising, remodelling and remarketing. By bringing together an exceptional mix of international and local premium brands, VIA Outlets creates unexpected and unforgettable shopping experiences whilst paving the way for sustainable shopping.

VIA Outlets consists of 11 premium fashion outlets in nine European countries. With over 1,100 stores across 267,000 sq. m GLA, collectively the centres welcome over 32 million guests annually. In 2020, APG, the largest Dutch pension fund asset manager, became the sole investor in VIA Outlets.

For more information about each outlet centre, please visit:
- Hede Fashion Outlet (Gothenburg, Sweden): www.hedefashionoutlet.com
- Batavia Stad Fashion Outlet (Amsterdam, the Netherlands): www.bataviastad.nl
- Fashion Arena Prague Outlet (Prague, the Czech Republic): www.fashion-arena.cz
- Landquart Fashion Outlet (Zurich, Switzerland): www.landquartfashionoutlet.com
- Mallorca Fashion Outlet (Palma, Spain): www.mallorcafashionoutlet.com
- Freeport Lisboa Fashion Outlet (Lisbon, Portugal): www.freeportfashionoutlet.pt
- Wroclaw Fashion Outlet (Poland): www.wroclawfashionoutlet.com
- Zweibrücken Fashion Outlet (Zweibrücken, Germany): www.zweibrueckenfashionoutlet.com
- Sevilla Fashion Outlet (Seville, Spain): www.sevillafashionoutlet.com
- Vila do Conde Fashion Outlet (Porto, Portugal): www.viladocondefashionoutlet.pt
- Oslo Fashion Outlet (Oslo, Norway): www.oslofashionoutlet.no

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Marketing

Retail

VIA Outlets

Otto Ambagtsheer

Ari Meira

Thierry Seang

Stuart Smith

Rita Schroeven

Petra Horáková

Peter Stals

Maxi Carello

Lee Oliver-Morley

Jorge Sánchez Mera

Jorge Loconsole

Jo Green

Guzmán Aguilar Espinosa

Christopher Stone

Chris Swaby MIWFM

Adam Lukaszek

The Group Directors Team at VIA Outlets consists of the Group Director Digital & Media, Group Creative & VM Director, and Group Tech & Data Director. This team is responsible for driving the company's strategic initiatives in digital transformation, creative visual merchandising, technology integration, and data analytics to enhance the overall shopping experience. They work collaboratively to implement the 3R elevation strategy—remerchandising, remodelling, and remarketing—to continually innovate and elevate VIA Outlets' premium shopping destinations across Europe.

Group Directors Team

Finance Team

Marketing Team

Legal Team

Group Directors Team

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Finance Team

Marketing Team

Legal Team