Group Directors Team

The Group Directors Team at VIA Outlets consists of the Group Director Digital & Media, Group Creative & VM Director, and Group Tech & Data Director. This team is responsible for driving the company's strategic initiatives in digital transformation, creative visual merchandising, technology integration, and data analytics to enhance the overall shopping experience. They work collaboratively to implement the 3R elevation strategy—remerchandising, remodelling, and remarketing—to continually innovate and elevate VIA Outlets' premium shopping destinations across Europe.