Serafim Korablev

Co-founder, CEO at Via Protocol - Web3 Mastercard

Serafim Korablev has a diverse work experience that spans various roles and industries. Serafim is currently the Co-founder and CEO of Via Protocol, a position they have held since August 2021. Prior to that, they co-founded and worked on a pet-project called EcoXch - Chia Mining Pool from April 2021 to April 2022.

Before their current ventures, Serafim served as the Chief Product Officer at Sunlight Brilliant from December 2019 to November 2021. In this role, they successfully built a product department with SCRUM methodology and implemented split testing for all published features. Their team also reconstructed the company's IT products, resulting in a doubling of conversion to order and an 80% increase in NPS of all IT products. Serafim was also involved in the development of new applications for the company's own delivery staff and support operators.

Additionally, Serafim worked as a Consultant in Products & Strategy, conducting three consulting projects for jewelry e-commerce in Russia and India, as well as a fintech startup. In this role, they analyzed teams, development processes, and product hypotheses, and provided recommendations on split testing and quarterly strategy.

Earlier in their career, Serafim held the position of Chief Product Officer at a stealth startup from March 2019 to August 2019. Serafim also worked as a Product Owner and Project Manager at Mgcom, the largest advertising agency in Russia, from April 2018 to November 2018. In these roles, they worked on various projects, including an online quiz service for Aliexpress Russia, a customer acquisition service for Alfa-Bank, and services for Inventive Retail Group, the official distributor of Apple, Samsung, Nike, and Lego in Russia. Serafim also gained expertise in marketing analytics and strategy during their time at Mgcom.

Serafim's work experience also includes a role as a Product Manager at FitMarket, where they contributed to the creation of a fitness services marketplace in Russia. Their responsibilities in this position involved customer development, product concept formulation, backlog development, UX/UI management, and A/B testing.

Overall, Serafim Korablev has demonstrated a strong entrepreneurial drive and a breadth of experience in product development, strategy, and consulting across various industries.

Serafim Korablev began their education at Moscow State Academy of Physical Culture (MGAFK) in 2016, pursuing a Bachelor's degree in an unspecified field of study. Serafim successfully completed their studies in 2020. In 2019, they also briefly attended Y Combinator, although no specific degree or field of study is mentioned for this period.

Links

Previous companies

Sunlight Brilliant logo
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Timeline

  • Co-founder, CEO

    August, 2021 - present