Asmita Arya is an accomplished marketing professional with extensive experience in the media and entertainment industry. Currently serving as Assistant Manager for Marketing, Digital Ventures at Viacom18 Media Private Limited since November 2022, Asmita manages comprehensive marketing campaigns for high-profile projects like JioCinema's original web series, achieving significant audience reach. Previous experience includes roles as Senior Marketing Manager at Rusk Media, where Asmita developed marketing strategies for innovative projects, and Account Manager at Topline Consulting Group, alongside positions in social media management and creative writing. Asmita holds a PG Certification in Digital Marketing and Communication from MICA, and advanced degrees in English Literature from Sri Venkateswara College and Delhi University.