Alexander Bastin

EVP & Chief Commercial Officer, Continental Europe & Baltics at Viaplay Group

Alexander Bastin has a diverse work experience in the media and entertainment industry. Alexander has held various leadership roles at companies such as Viaplay Group and Modern Times Group, managing streaming services and heading business areas. Alexander has also served as a non-executive director and non-executive chairman at PICTURESTART and NSR Scandinavia AB, respectively. Bastin has been involved in format development, sales, and production in TV companies like nice entertainment group and STO-CPH Produktion. Alexander started their career as a consultant and freelancer in TV productions, working on major projects for clients such as Endemol Shine and Zodiak Media.

Alexander Bastin earned a Bachelor of Business and Economics degree with a specialization in Marketing from Uppsala University, which they attended from 2010 to 2013. During their time at Uppsala University, they also participated in an exchange semester at National Chengchi University in 2012, where they studied Marketing, Economics, and Communications.

Links

Previous companies

PICTURESTART logo
MTG logo

Timeline

  • EVP & Chief Commercial Officer, Continental Europe & Baltics

    December, 2022 - present

  • CEO Viaplay Studios & SVP Commercial Affairs Scripted

    September, 2020

  • VP SVOD

    October, 2019

  • SVP & Viaplay Chief Commercial Officer

    April, 2019

  • Svp, Head Of Viaplay & Viafree

    June, 2018

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