Betty Royster

Betty Royster possesses extensive experience in brand marketing and access strategy within the healthcare sector, currently serving as an HCP Brand Marketing professional at ViiV Healthcare since December 2020, where significant contributions include refining brand strategies for key launch brands and leading market access initiatives. Prior to ViiV, Betty held positions at Eli Lilly and Company as an Oncology Brand Marketing lead and a US Payer Pricing, Reimbursement & Access Manager, successfully managing pricing strategies and market access for over 20 products. Additional experience includes a Venture Capital Summer Associate role at NXTP Ventures, where fundraising efforts were supported through impactful pitch decks, and a Marketing Specialist position at The National Institutes of Health, focusing on marketing strategies for healthcare entrepreneurs. Betty holds an MBA from Duke University's Fuqua School of Business and a BA with Honors from the University of North Carolina at Chapel Hill.