Michael Burke is an experienced market development and sales leader with a strong background in the healthcare and pharmaceutical industries. Currently serving as the Market Development Director at ViiV Healthcare since March 2022, Michael focuses on enhancing sales performance for Cabenuva while aligning brand and field sales strategies. Previously, Michael held several key positions at GSK, including National Retail Sales Director for the Vaccines Business Unit, where strategic business leadership was provided to support area leadership teams. Notable achievements include successful territory management at AstraZeneca, where a new role was created that significantly improved patient adherence and sales growth. Michael's extensive experience also spans leadership roles at VaxServe, United-Bilt Homes, and other companies, showcasing a consistent record of exceeding sales targets and driving strategic initiatives. Educational qualifications include an MBA in Finance and a BS in Biology/Chemistry from Kennesaw State University.
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