Maria Fernanda Loyo

Maria Fernanda Loyo has extensive experience in marketing and brand management. Maria Fernanda started their career in 2001 as a Junior Brand Manager at Colgate Palmolive, where they were responsible for the development and implementation of strategies for Manual Toothbrushes in Latin America.

In 2006, Maria joined Philip Morris International as a Marlboro Brand Manager, where they led the local development of Marlboro Brand Spaces and launched various Value Added Offers. Maria Fernanda later became the International Brands Manager, where they created local strategies and implemented new touch points, such as the Brand Ambassadors program.

In 2009, Maria became the Manager Marketing EU Region at Philip Morris International, where they coordinated multiple European markets and implemented global brand building strategies. Maria Fernanda also served as a Senior Brand Manager, responsible for the development of Marlboro Fresh Family in the Mexican Market.

In 2012, Maria joined Firmenich as a Marketing Manager for Personal and Home Care. Maria Fernanda led the marketing team in creating strategic stories behind fragrance developments and building portfolio strategies for clients based on consumer needs.

Since 2014, Maria has been working at Viña Concha y Toro. Maria Fernanda initially served as a Sr. Marketing Manager, overseeing the marketing, customer marketing, and communication teams. Maria Fernanda redefined marketing investments and actions during the COVID-19 pandemic, focusing on virtual experiences and e-commerce. In April 2022, Maria became the Marketing and Customer Marketing Director, leading the portfolio and communication strategy for the company's premium brands.

Overall, Maria Fernanda Loyo's work experience demonstrates their expertise in marketing and brand management, with a strong focus on understanding consumer preferences and implementing strategic initiatives.

Maria Fernanda Loyo has a diverse education history. In 1997-2001, they obtained a Licenciatura in Marketing from Universidad Anáhuac. Prior to that, from 1983-1997, they completed their Preparatoria degree at Maddox Academy. In 2011-2012, they pursued Intermediate French Studies at Alianza Francesa Mexico. Maria Fernanda also holds a Diplomado en Habilidades Gerenciales from Universidad Anáhuac, which they completed in 2018-2019. Most recently, in 2019, they attended Northwestern University - Kellogg School of Management for an Executive Degree in Kellog In Marketing.