Karim Lahlou

Karim Lahlou has a diverse work experience in various roles within the research, editorial, and advertising fields. Karim most recently served as the Director of Research at Vindex, starting in December 2020. Prior to that, they worked at Nielsen as the Director of Research for SuperData from April 2018 to December 2020, where they oversaw market research projects and developed new methodologies. Before that, they were the Senior Manager of Insights at SuperData Research from October 2017 to April 2018, leading the Insights team in providing insights and strategies for clients in the video game industry.

Karim has also worked as a Business and Technology Editor/Creative Strategist at AOL from October 2015 to September 2017, where they ideated and planned native concepts and executed editorial content. Karim freelanced as a Writer and Editor for various publications, including CNET, ZDNet, and TechRepublic, from July 2015 to October 2015, covering a range of topics. Additionally, they have worked as an Editor at Newegg from August 2014 to September 2015, reporting on esports and technology, and served as an Electronics editorial intern at Consumer Reports from June 2014 to August 2014, writing and researching consumer product stories.

Their early experience includes working as a Business Support Administrator at Microsoft Advertising from August 2011 to July 2012, co-writing and copy-editing marketing sales proposals and serving as a liaison between the directors of analytics and insights. Overall, Karim Lahlou has a strong background in research, editorial work, and marketing, with expertise in the video game industry.

Karim Lahlou completed their Bachelor of Arts degree in Literature and Psychology at Marlboro College from 2007 to 2011. Later, they pursued a Master of Science degree in Journalism, Data Reporting at Columbia University's Graduate School of Journalism from 2013 to 2014.