Yue Cheng is a seasoned operations professional currently serving as a Senior Operations Officer at VIP.com (唯品会) since March 2021, where responsibilities include product coordination for the Douyin Vipshop's official live streaming account and contributing to its establishment. Prior experience includes an Operation Trainee role at 宁波银行股份有限公司, delivering comprehensive financial services and developing marketing activities, and a tenure as a Project Consultant at WWF-China, where Yue Cheng led the "Plastic Reduction, I'm In" campaign in collaboration with various university environmental protection associations. Additionally, Yue Cheng held the position of Vice President of External Relationship at AIESEC in Mainland of China, managing numerous local committees and members while focusing on product innovation and financial support. Academic qualifications include a Master of Arts in Applied Social Science from City University of Hong Kong and a Bachelor of Engineering in Food Science and Engineering from Guangdong University of Technology.
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