Alice de Vries

As Vice President of Viral Nation+, Alice leads the business and team for the upcoming B2C product launches for Viral Nation’s Technology division. Alice brings over 15 years of business building, brand building, creative advertising, content creation and digital design experience.

A collaborative leader with a belief that ‘great ideas can come from anyone’ and who’s pet peeve is ‘it’s always been done this way’, Alice is passionate about building products, businesses and brands that have outstanding user experience and keeps the consumer’s ‘why’ at its core.

Prior to Viral Nation, Alice was the CEO of an early-stage creator economy company and the Global Digital Business Lead for P&G brands at Publicis and Saatchi & Saatchi London, UK. She’s has worked at award winning agencies such as BBDO and JWT with clients including Walmart, Kia Motors, Intel, NFL, GE and LG.

Alice holds a degree in communications and business from Wilfrid Laurier University and is a London School of Economics Emerging Leaders Alumni.