Raashik Faruque

Raashik Faruque is a Senior Analyst at Viral Nation since July 2024, with prior experience as a Digital Analyst at Arrivals + Departures and VERB Interactive. At Arrivals + Departures, Raashik focused on enhancing paid media strategies and developing UTM and DSP naming taxonomies. In the role at VERB Interactive, significant contributions included building Marketing Mix Models with a privacy-first approach and achieving a 42% reduction in data pipeline costs through efficient ETL processes. Raashik began the career as a Marketing Communications Intern at Snaptech Marketing, performing tasks such as data cleaning with Python and PPC optimizations, and also worked as a Data Consultant at Lambda Solutions, where lead scoring and SEM campaigns were key focuses. Raashik's educational background includes a Marketing Communications Diploma from the British Columbia Institute of Technology and a degree from The University of British Columbia.