Patrick Hardy

Patrick Hardy has over 15 years of experience in strategic partnerships, sponsorship, and marketing. Patrick most recently worked at Virgin Active SA as the Head of strategic partnerships & sponsorship, where they were responsible for driving all aspects of the company's partnership and sponsorship activity. Prior to that, they were the Business Director at fluency experiential marketing, where they provided a commercial and client service function and managed key accounts. Patrick also served as a Senior Account Director at Octagon Marketing, specializing in leveraging clients' brands through integrated strategies. In addition, Patrick worked as an Event co-ordinator for the International Cricket Council, where they handled event logistics and monitored sponsor ambush marketing for the 2003 ICC Cricket World Cup.

Patrick Hardy has obtained an IMM Marketing qualification.