Rob Pickering

Rob Pickering is an accomplished business leader with extensive experience in digital sales, channel optimization, and category management across various industries. Currently serving as General Manager/Head of Direct Channel Optimisation at Virgin Australia since February 2022, Rob manages the Direct Sales Channel, Digital Analytics, and teams focused on ancillary revenue. Previously, Rob held leadership roles at Tennis Australia, where responsibilities included overseeing ticketing and online sales for major events, and at Jetstar Airways, leading digital sales and performance efforts. Rob's career spans positions at gategroup, Coles, Waitrose, easyJet, ExxonMobil, GSK, and Kerry Foods, highlighting a strong background in retail, procurement, and customer marketing. Rob holds a BSc in International Business and German from the University of Warwick - Warwick Business School.