Rita Sood has extensive experience in digital strategy, customer marketing, loyalty, and CRM, currently working at Virgin Media O2 since September 2022. Prior to this role, Rita served as Senior Marketing Manager for Loyalty, CRM, and Retention at Centrica from April 2021 to June 2022. A significant tenure at Sky from 2010 to 2021 included various roles such as Marketing Controller for Loyalty and Sky VIP, Marketing Manager for Acquisition, and Senior Marketing Manager across multiple Sky products. Rita's earlier career features marketing and pricing management positions at Mars and Coca-Cola European Partners, along with finance management roles at GSK.