Rio James-Kusi-Appouh is an experienced advertising operations professional currently serving as an Advertising Operations Executive at Virgin Media Ireland since November 2021. In this role, Rio manages third-party programmatic relationships and bookings, forecasts inventory and advertising opportunities, monitors campaign performance, and collaborates with the sales team. Previously, Rio worked as an Advertising Operations Assistant at Virgin Media, focusing on ad campaigns across various platforms. Prior experience includes serving as a Xeim Leadership Team Executive at Centaur Media Plc, supporting senior executives, and a Customer Assistant at Boots UK, handling operational tasks and customer service. Educational qualifications include a Marketing Week Mini MBA and a Master of Science in International Business from the University of Hertfordshire.
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