Kelli Williams

Kelli Weaver currently serves as the Destination Development Manager at the Virginia Tourism Corporation, focusing on community-based tourism initiatives in the Shenandoah Valley, Northern Virginia, and Central Virginia regions. With a background in marketing and social media, Kelli has held various roles, including Tourism Marketing and Social Media Specialist for the City of Harrisonburg and Creative Marketing at Rev3Endurance. Kelli's extensive experience also includes positions at Massanutten Resort and Lord Fairfax Community College, where Kelli developed skills in outreach and education support. Kelli holds a Master of Science in Organizational Leadership from Shenandoah University and is pursuing a Certificate in Sustainable Tourism Destination Management from The George Washington University. Additional educational credentials include a Bachelor of Science in Sociology from James Madison University and associate degrees in Recreation and Outdoor Leadership and Liberal Arts from Laurel Ridge Community College.