Julia Lyoo

Staff Design Researcher | VCA Product & Experience Design at Visa

Julia Lyoo is a seasoned design researcher with extensive experience in user experience research and strategy across multiple industries. Currently serving as a Staff Design Researcher at Visa since December 2022, Julia previously held positions as Lead UX Researcher at Macy's and Remind, where significant contributions included leading research for multiple product lines and driving the development of Remind Tutoring. With a strong background at OpenTable, Julia conducted numerous research projects focused on diner needs and market trends. Earlier roles at Marriott International involved spearheading qualitative studies that resulted in innovative features for mobile and hotel websites. Julia began their career at Samsung Electronics, where user interface design responsibilities included features for mobile devices. Julia holds a Master's degree in Design Research/Strategy from the Institute of Design and a Bachelor's degree in Computer Science from Ewha Womans University.

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