Lyda Rodríguez Urrutia

Lyda Rodríguez Urrutia is a seasoned marketing professional with a robust background in client marketing and brand management, currently serving as Client Marketing Manager at Visa since June 2024. With prior experience as Head of Marketing at Caja de Ahorros and as Regional Product Manager at Samsung Electronics, Lyda has developed a comprehensive skill set in strategic marketing, digital strategy, and brand awareness. Notable achievements include managing a portfolio of 22 liquor brands at Spirits Wine Group, where responsibilities included budget management, promotional planning, and social media strategy. Lyda's academic credentials include an MBA from Florida International University and dual bachelor's degrees in Management and Strategic Communications from the University of the Ozarks, supplemented by a marketing minor.