Jennifer Shapiro

Jennifer Shapiro is an accomplished marketing professional with extensive experience in brand strategy and activation. Currently, Jennifer serves as Senior Director for Global Brand, Strategic Business Planning & Operations at Visa, and also holds the position of Board Member and Marketing and Communications Chair at Impact Communications Institute. Prior roles include Global Head of Brand Marketing & Activation at BlackRock, where Jennifer successfully advanced the brand's global master strategy, and Activation Director at VaynerMedia, where Jennifer was instrumental in launching the Integrated Experiences team. Jennifer's early career included significant roles at Grey Group and Macy's, where strategic partnership development and tourism marketing were key focuses. Jennifer holds a Bachelor of Arts in Visual Studies from the University of Pennsylvania.