• Visa

Shari Wagner-Kollar

Director, North America Events

Shari Wagner-Kollar is an accomplished professional with extensive experience in event strategy and experiential marketing. Currently serving as the Director of North America Events at Visa since October 2025, Shari previously held the role of Director of Events at Lakeshore Learning Materials, where a centralized Events Center of Excellence was established, overseeing over 600 annual B2B events. Shari's background includes consulting in experiential marketing, leading digital strategies at Create & Cultivate, and directing client growth at We Are BMF. A history of managing multi-million-dollar programs for Fortune 500 brands is complemented by earlier roles producing high-profile events with David Stark Design and executing initiatives for Travel + Leisure Magazine, showcasing a strong track record in driving brand engagement and business impact. Shari holds a Bachelor of Science degree from Syracuse University.

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